Top 10 Basic News Stories

In a recent article, a management consultant opines that the "so-called Third-Wave age of information, as futurist Alvin Toffler named it, the commercial news process is actually imprisoned in a Second-Wave model, i.e. an industrial model of news production". We are quoting at length from this captivating article.

Some – well, pundits as well – believe that the relationship between pundits and the media is symbiotic at best, if not far more intimate and polarized. Rarely do we see pundits biting the hand that feeds them, like Dr Karl Albrecht does:

Any subject expert who is regularly called upon to appear in news cameos (such as I am, as a business consultant) soon discerns the unmistakable factory-like hum of the news operation. The process by which video editors interweave the live performances of news readers, the cutaways to remote units at the crime scene or the lawn of the White House, the obligatory establishing shot of the professor walking across campus to the laboratory, and the stock footage (the Rodney King beating, the Clinton-Lewinsky hug, or the lab technician testing the DNA samples) pays little homage to Toffler's Third Wave concept. Instead, it's straight out of the Industrial Age. Probably the closest product analogy to the news is a fast-food operation, something like making hamburgers or baking pastries.
Each little piece of news rolls down the line like a tidy, production-controlled PopTart (with due respect to Kellog's popular product): flavored, sweetened, glazed, and baked to perfection. Whatever the sacrifice in depth or insight, the fast-food news model is undeniably efficient and remarkably cost-effective.
What makes any industrial production process efficient and cost-effective is the use of standard products. In the news industry this translates into a few well-proven, reliable story structures. A basic inventory of about ten standard news stories makes the process of baking the news easy to manage.

Here’s his top 10 cookie cutter news report phenotypes:

1. Shock and Horror. ..Murders, especially multiples, acts of unusual violence, brutality, or sadism, shark attacks, and the carnage left by explosions..
2. Tragedy. ..natural disasters, airplane crashes, and hotel fires..
3. Hot Sex. ..It ranges from the intimate lives of celebrities to "socially responsible" stories about teen-agers having oral sex. It also includes derivative pornography, such as stories about the exotic dancers at the local club who are fighting to unionize..
4. Scandal. ..misdeeds of government officials or corporate bigwigs..
5. The Fall of the Mighty. ..powerful people get knocked off their high horses..
6. Conflict. ..whether in the schoolyard or in Taiwan's Parliament chamber, conflict and the imminence of physical violence will always arrest attention.. War.., conflict between political parties, or among advocacy groups pursuing various social agendas..
7. Worry. Journalists seem to suffer from a constitutional aversion to being perceived as naive or overly optimistic. As a result, they seem compelled to find the dark side of just about any issue..
8. Voyeurism. The bizarre, the perverted, the weird, the sick and twisted, and the deviant, ..suicide jumper, the hostage standoff, the execution, and the demented old lady living with the 300 cats..
9. Dilemmas. ..conflicts that can't be solved. The abortion issue, cloning, capital punishment, euthanasia, and the right to die, all arouse strong feelings and polarize opinion.. The frequent use of two-sided moral Dilemma stories helps perpetuate the myth of "objective journalism."
10. Gee-Whiz Stories. ..usually has to be a novelty segment, a curiosity piece, or a heart-warmer. The local spelling bee, the dog that rescues the baby, astronauts in space, the Olympic athlete's mom crying tears of joy, and the President's hemorrhoids..

It’s not enough that journalism is dieing. We now have a vivisection!

(Or was that death followed by autopsy?)

Sources / More info: ka, pt

VerbaVolant, news, media, mass-media, newz, network, top10, top 10, top ten, journalism